Here is a full list of the toy releases in 2013.
Toys[]
Large Assortment Wave 1[]
This assortment is made up of six different characters, each one comes with a collectors leaflet, two hair extensions, a hairbrush and elastic bands.
- Angelala in pearl finish
- Buttershy in glitter finish
- Lil' D in pearl finish
- Mermalade in glitter finish
- Spellinda in glow-in-the-dark finish
- Vampula in glow-in-the-dark finish
Medium Assortment Wave 1[]
This assortment is made up of thirteen different characters (twelve are regularly shipped whereas the thirteenth is a rare character), each one comes with a collectors leaflet, a charm, a comb and elastic bands.
- Angelala
- Buttershy
- Elfa
- Flamy
- Garny
- Howlette
- Lil' D
- Lunanne
- Mermalade
- Pega Sue
- Spellinda
- Vampula
- Miss Clover (rare Zelf - 10000 produced worldwide)
- Dorothy-Doe
Venus Flytrap Spin Salon[]
This playset includes an exclusive Medium Zelf, Tressa. It is shaped like a plant-pot, which opens up to reveal a salon, with the main focus being the venus flytrap that twists the hair to make new hairstyles. It also includes a comb, hair extensions and clips.
Lil' Zelfs Mini Planters Wave 1[]
This line is made up of 36 randomly packaged Lil' Zelfs which are hidden in plant-pot shaped containers (the first wave is coloured in pink, purple and lime green). They are included in three different finishes and each include an identical collectors leaflet.
- Angelala (standard, glitter and pearl)
- Buttershy (standard, glitter and pearl)
- Elfa (standard, glitter and pearl)
- Flamy (standard, glitter and pearl)
- Garny (standard, glitter and pearl)
- Howlette (standard, glitter and pearl)
- Lil' D (standard, glitter and pearl)
- Lunanne (standard, glitter and pearl)
- Mermalade (standard, glitter and pearl)
- Pega Sue (standard, glitter and pearl)
- Spellinda (standard, glitter and pearl)
- Vampula (standard, glitter and pearl)
Lil' Zelfs Collector Tin[]
This tin is themed with Zelfs, and contains hair extensions, a comb, elastic bands and four Lil' Zelfs that appear to be a glittery Buttershy, translucent Mermalade, standard Spellinda and pearl Vampula.
Lil' Zelfs Greenhouse Teahouse Set[]
This set contains eighteen Lil' Zelfs. Five of these are exclusive glow-in-the-dark Lil' Zelfs
Design Your Zelf[]
This contains a special larger-sized Zelf (larger than a Large Zelf) who has the power of Originality. They are plain white and has multi coloured hair similar to that of Pega Sue. They also come with stickers and three colour pens.